THE BRITELINE® is a multifaceted, Artistic Fashion Brand, promoting a "State of Mind" rather than a materialistic lifestyle.
Featured as a Ray of Light on the brand logo, THE BRITELINE® symbolizes the invisible line connecting our Spirit,
Soul and Body with the World being the fashion design logo of an original, quality brand, originating in Greece,
aiming at embracing the World with high quality, meaningful fashion, "Made in Hellas".
THE BRITELINE® initial Collections are based on The Concept APHRODITE REINVENTED® defined as
"The Eternal Woman Spirit, Beauty and Power heading Bravely to the Future".
Comprised of five themes - messages titled "Your Compass", "Airborne", "Reinvent Yourself",
"You and the Circle of Life" and "ALIVE",
The Concept is dedicated to the internal beauty and power of women as the main factors
leading to a happy and meaningful life.**
The Messages are presented in a unique, handmade, meaningful Fashion Line,
made of excellent quality materials and craftsmanship.
which is inspired by the Beauty, Colors and Light of the Athenian Riviera.
Focusing on the eternal values of Beauty, Harmony and Balance and carrying the powerful, optimistic message
"REINVENT YOURSELF", related to "new beginnings" in life leading us to a brighter future, THE BRITELINE®
New Era Fashion Concepts wish to bring a "new air" in the fashion world,
reinventing the existing fashion patterns and meaning.
are further analyzed in our Blog posts.